Most renovation businesses post inconsistently or without strategy. In this guide, Aaron Pajar from Reno Launch reveals exactly what types of content work best on Facebook and Instagram — from before-and-afters to behind-the-scenes — so you can grow your audience, build trust, and generate more renovation leads online.

Social proof is one of the most powerful marketing tools renovators often overlook. A five-star review, a client testimonial, or even a before-and-after photo can instantly build trust with prospects who are on the fence. In this post, you’ll learn why showcasing testimonials is essential for your renovation business, how to use them effectively, and the best ways to turn happy clients into your strongest marketing asset.

Renovation companies across Australia are discovering that Instagram and Facebook aren’t just for pretty photos — they’re powerful tools for attracting new clients. In this guide, Brady Palm, Senior Digital Specialist at Reno Launch, breaks down exactly how renovators can use social media ads, before-and-after content, and community engagement to turn followers into booked projects.

Wondering how much to spend on Facebook or Google Ads for your renovation business? This guide shows you the right budget, common mistakes to avoid, and real examples of what’s worked for renovators across Australia.