Facebook vs Google Ads for Renovation Companies in Australia: Which One Works Better?
Last updated: 13 July 2025
Written by Brady Palm | Senior Digital Strategist, Reno Launch
Helping renovation businesses attract qualified leads and book more jobs with proven, stress-free digital marketing systems — no guesswork, no wasted ad spend.
Why This Guide Exists
There’s a lot of noise around which advertising platform renovators should focus on — Facebook or Google Ads? Most advice out there is generic, confusing, or just doesn’t reflect what actually works for Aussie renovators. This guide cuts through the hype to give you clear, practical insights based on real results.
You’ll learn what each platform does best, when to use them, and how to combine them to get more qualified leads — and more booked jobs.
If you find this useful, great! And if you want someone to take the stress of managing your ads off your plate, just reach out — we handle everything from ad setup to bookings.
The Reno Launch Process: What We Do
Our process is designed to make lead generation effortless for busy renovation companies like yours.
We handle:
Ad Strategy & Creative: Tailored Facebook and Google campaigns that speak directly to your ideal clients
Automated Lead Qualification: We filter out tyre kickers so only serious prospects come through
Booking & CRM Integration: Qualified leads get booked straight into your calendar without extra admin
Continuous Optimisation: Weekly performance checks and tweaks so your ads keep improving
Our clients just show up to quote and close the deal.
Table of Contents
What Makes Facebook and Google Ads Different?
Why Choosing the Right Platform Matters
Facebook Ads: Pros and Cons for Renovators
Google Ads: Pros and Cons for Renovators
How to Combine Both for Maximum Results
Budget Recommendations
Free Download: Renovator’s Lead Generation Checklist
Expected ROI on Facebook vs Google
Real Client Success Stories
FAQs About Facebook and Google Ads
Ready to Get Started?
(Skip ahead to any section that matters most.)
1 | What Makes Facebook and Google Ads Different?
Facebook ads target potential clients based on who they are — their age, income, interests, and where they live. It’s great for introducing your renovation services to homeowners who might not be actively searching but could be interested.
Google Ads, on the other hand, show up when people are actively searching for renovation services. That means they’re usually ready to take action soon.
Knowing how each platform works helps you spend smarter.
2 | Why Choosing the Right Platform Matters
Wasting money on ads that don’t work hurts more than just your budget — it wastes your time and energy. Picking the right platform for your renovation business means getting more qualified leads and fewer dead-end enquiries.
3 | Facebook Ads: Pros and Cons for Renovators
Pros:
Powerful audience targeting — reach homeowners by age, income, and location
Perfect for showcasing before-and-after renovation photos
Great for building brand awareness in your local area
Cons:
Lower intent leads — people scrolling social media aren’t always actively looking for a renovator
Needs strong follow-up to convert leads into booked jobs
4 | Google Ads: Pros and Cons for Renovators
Pros:
Targets high-intent customers searching for renovation services right now
Can lead to faster bookings and sales
Text-based ads are straightforward and show up in search results when people need you
Cons:
Competitive keywords can make ads more expensive
Harder to build brand awareness on Google alone
5 | How to Combine Both for Maximum Results
The best strategy? Use Facebook ads to build awareness and interest, and Google Ads to capture those ready to buy. This combo creates a steady, qualified flow of leads at every stage of the buying process.
6 | Budget Recommendations
Facebook: Starting at $30–40/day is ideal for most renovation businesses
Google: Budget $40+/day depending on competition in your area
Combined Approach: If possible, split your budget and test both — then scale what performs best
7 | Free Download: Renovator’s Lead Generation Checklist
Before you start running ads, make sure you’re fully prepared with our 7-Step Renovator’s Lead Generation Checklist. It covers everything from photos and service descriptions to setting up your systems — so your campaigns launch faster and convert better.
➡️ [Download the Checklist Here] (coming soon)
8 | Expected ROI on Facebook vs Google
Facebook Ads: Typically a 3–5x return on ad spend (ROAS) — especially effective for long-term lead flow
Google Ads: Higher intent means faster results, often 4–6x+ ROAS possible
ROI depends on your offer, location, competition, and — most importantly — your follow-up system
9 | Real Client Success Stories
Custom Resurfacing: Combined Facebook and Google Ads brought in 14 kitchen resurfacing jobs in 5 months
TipTopBathrooms: Turned $1,340 ad spend into $25,500 revenue using a hybrid strategy
Banana Trades: Booked $157,000 worth of work in 67 days using the exact system we now use with clients
10 | FAQs About Facebook and Google Ads
Do I need both platforms?
Not always, but combining both usually delivers stronger, more consistent results.
What if I’ve tried ads before and they didn’t work?
Chances are the strategy, targeting, or follow-up system wasn’t set up properly. That’s where we come in.
How fast will I see results?
Most clients start getting leads within 48–72 hours after launch.
What if my budget is small?
You can start with one platform — usually Facebook — and grow as results come in.
Can I manage ads myself?
Yes, but you’ll need time to test, optimise, and follow up properly. Most renovators prefer to let us handle it while they focus on quoting and closing.
11 | Ready to Get Started?
We’ll help you choose the right platform, set up everything from ad copy to CRM automation, and start delivering qualified leads straight to your calendar.
Final Word from Brady
You don’t need to guess your way through online marketing. Whether it’s Facebook, Google, or both — the key is having a smart system that brings you the right leads, filters out the tyre kickers, and keeps your pipeline full.
At Reno Launch, we do the heavy lifting so you can do what you do best — quote, close, and build. If that sounds like a system you want, let’s chat.
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Disclaimer: This blog provides general information and does not constitute business or financial advice. Always consider your business goals and speak with a qualified professional before making decisions.
