How Renovation Companies Can Generate More Leads Online in Australia
Last updated: 3 July 2025
Written by Aaron Pajar | Director, Reno Launch
I help renovation businesses attract more qualified leads and book more jobs using proven digital marketing systems — without the stress, guesswork, or wasted ad spend.
Why This Guide Exists
Most marketing advice for renovators is either vague, outdated, or written by people who’ve never actually run a successful ad campaign for trades. This guide is different: it distills proven strategies, budget recommendations, and real client results from working with renovation businesses across Australia. You’ll learn exactly what it takes to generate more qualified leads online — and what to avoid if you want to stop wasting time on tyre kickers and no-shows.
If you find it useful, that’s awesome. And if you’re ready for someone to take all the heavy lifting off your plate — from ad design and targeting to automated follow-ups and CRM setup — you can reach out anytime.
The Reno Launch Process: What We Handle
We’ve built our process around making lead generation effortless for busy renovation companies.
Here’s what we take care of:
• Ad Design & Targeting: We craft high-converting ads and handle all media buying.
• CRM & Automation: Every lead is tracked, tagged, and nurtured automatically.
• Qualification & Booking: We pre-qualify leads and book them straight into your calendar.
• Optimisation & Reporting: We manage and tweak campaigns weekly for performance.
Our clients just show up to quote and close the deal.
Table of Contents
What Is Online Lead Generation for Renovators?
Why Most Renovators Struggle to Get Qualified Leads
Key Platforms: Where Your Ideal Clients Actually Are
Step-by-Step Process: How We Generate Consistent Leads
Real Case Studies from Aussie Renovation Businesses
What Budget Do You Need to Start?
What ROI Should You Expect?
Free Download: Renovator’s Lead Generation Checklist
FAQs: What Every Renovator Asks Before Running Ads
Ready to See What’s Possible?
(Skip ahead to any section that matters most.)
1 | What Is Online Lead Generation for Renovators?
Online lead generation is the process of using digital platforms — like Facebook, Instagram, and Google — to attract potential clients, qualify them, and get them to take the next step (like requesting a quote or booking a call). It replaces the unpredictable flow of word-of-mouth with a scalable, trackable system.
Key Traits:
Predictable: Know how many leads are coming in each week.
Scalable: Ramp up when you want more work.
Targeted: Reach the right people in the right suburbs at the right time.
Trackable: Know your cost-per-lead and return on ad spend (ROAS).
2 | Why Most Renovators Struggle to Get Qualified Leads
Most renovation businesses rely on referrals and word of mouth — which is great, until it isn’t. You can't grow a business on hope and phone calls that might come "next week."
Here’s why many online lead efforts fail:
Using boost posts instead of proper campaigns
No pre-qualification, so you get tyre kickers
Ads not tailored to the suburb, service, or audience
Not following up leads quickly or at all
Myth: "Online leads are just time wasters."
Truth: Bad ads = bad leads. It’s not the leads — it’s the system behind them.
3 | Key Platforms: Where Your Ideal Clients Actually Are
Your future clients aren’t just on Google.
Facebook & Instagram Ads: Best for targeting homeowners based on age, income, interests, and suburb. Great for kitchen, bathroom, and flooring leads.
Google Search Ads: Ideal for "emergency" services or high-intent searches like “bathroom renovator near me.”
Remarketing Ads: Catch those who visited your site but didn’t take action.
We recommend a hybrid strategy — Facebook/IG for discovery + Google for bottom-of-funnel leads.
4 | Step-by-Step Process: How We Generate Consistent Leads
Discovery Call: We understand your business, niche, and budget.
Ad Setup & Design: We handle creative, copywriting, and targeting.
Lead System Build: We connect the ads to a CRM with automation.
Lead Qualification: Each lead answers custom questions to filter out low-quality ones.
Calendar Booking: Qualified leads go straight to your calendar.
Optimisation: Weekly reviews, updates, and performance tweaks.
5 | Real Case Studies from Aussie Renovation Businesses
These are real clients using Reno Launch campaigns:
Banana Trades: $157,000 in booked work in 67 days
Lux Remedial Developments: First job landed in just 14 days
Custom Resurfacing: 14 kitchen resurfacing jobs in 5 months
TipTopBathrooms: Turned $1,340 in ad spend into $25,500 revenue
No fancy brand names. Just results.
6 | What Budget Do You Need to Start?
Minimum recommended ad spend:
Ideal: $40/day
Acceptable: $30/day
Avoid: Below $25/day — limits data and slows results
Why? Because online marketing isn’t a magic switch — it’s a system. Underfunded campaigns lead to slow learning and poor-quality leads.
We’ll always tailor your budget to your goals, margins, and how fast you want to grow.
7 | What ROI Should You Expect?
Based on internal and external benchmarks:
4x ROAS is a profitable and realistic goal for renovation businesses
Some clients have achieved 18x+, but the key is consistency
It’s not just about the first job — a great lead today can be repeat work or referrals for years.
8 | Free Download: Renovator’s Lead Generation Checklist
Want to prep like a pro before you start running ads?
This 7-Step Checklist shows you exactly what to have ready — from photos to service descriptions — so your campaigns launch faster and convert better.
➡️ Download the Checklist (coming soon)
9 | FAQs: What Every Renovator Asks Before Running Ads
Do I need a website?
Not always. A high-converting landing page can work better than a website.
What if I’ve tried ads before and they didn’t work?
Chances are the targeting or follow-up system wasn’t dialed in. That’s where we come in.
Do you guarantee results?
We guarantee the effort, system, and process — and if we don’t deliver in the first 2 weeks, we work for free until we do.
How fast will I see leads?
Most clients get their first leads within 48–72 hours of launch.
What makes Reno Launch different?
We don’t just get you leads. We build the whole system — from ads to CRM to calendar booking — so all you do is quote and close.
10 | Ready to See What’s Possible?
We’ll ask a few quick questions to see if we’re a fit — no commitment, no pressure.
Final Word from Aaron
Online marketing isn’t guesswork — it’s a system. At Reno Launch, we don’t just run ads; we build a lead machine that’s tailored to your business, your services, and your goals. If you’re tired of chasing referrals, slow months, or wasting time with tyre kickers, let’s chat and see if we can build something better.
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Disclaimer: This blog provides general information and does not constitute business or financial advice. Always consider your business goals and speak with a qualified professional before making decisions.
