The Power of Retargeting for Renovators: How to Turn Website Visitors into Paying Clients
Last updated: 18 July 2025
Written by Aaron Pajar | Director, Reno Launch
Helping renovation businesses attract qualified leads and book more jobs with proven, stress-free digital marketing systems — no guesswork, no wasted ad spend.
Why This Guide Exists
Most renovators focus all their marketing efforts on getting new traffic — but forget to follow up with the people who already showed interest. The truth is, up to 95% of your website visitors leave without taking action. That’s a lot of missed opportunities.
This guide is different. It breaks down how retargeting ads can keep your business in front of warm leads, build trust, and turn “just browsing” into booked quotes and jobs — all without increasing your traffic spend.
If you find this helpful — great. And if you’re ready for someone to handle it all for you, from the ad strategy to the automation, Reno Launch can do the heavy lifting so you only deal with qualified leads that actually convert.
The Reno Launch Process: What We Do
We’ve built our process to help renovators get more from the traffic they already have — using retargeting ads and automated follow-ups.
Here’s what we take care of:
Retargeting Strategy: We build high-converting campaigns that follow your visitors around online.
Creative & Copywriting: We write and design ads that re-engage, not annoy.
Automated Nurturing: Leads get follow-up emails and SMS messages to stay warm.
Conversion Funnels: From lead capture to calendar booking — we handle the tech.
Our clients don’t waste ad spend. They convert more leads from the traffic they already paid for.
Table of Contents
What Is Retargeting (and Why Renovators Need It)
Why First-Time Visitors Rarely Convert
How Retargeting Works in Practice
Retargeting Platforms (Meta vs Google Display)
Real-World Examples from Our Campaigns
What Does Retargeting Cost?
ROI You Can Expect from Retargeting
Free Download: Retargeting Readiness Checklist
FAQs: Everything Renovators Ask About Retargeting
Ready to Stop Losing Warm Leads?
(Skip ahead to any section that matters most.)
1 | What Is Retargeting (and Why Renovators Need It)
Retargeting is the process of advertising to people who’ve already interacted with your business — like visited your website, clicked your ad, or watched your video.
It allows you to stay top of mind and bring leads back — often at a fraction of the cost of new traffic.
Key Traits:
Efficient: You’re marketing to people already familiar with your brand
Trust-building: Multiple touches increase credibility
High intent: These people have already shown interest
Cost-effective: CPCs are lower than cold traffic ads
2 | Why First-Time Visitors Rarely Convert
The numbers don’t lie:
Only ~5% of visitors convert on the first visit
Most people want to “think about it,” browse, or get distracted
If you don’t follow up, your competitors will
Retargeting lets you stay in front of people while they make decisions — and bring them back when they’re ready.
3 | How Retargeting Works in Practice
Here’s a common journey we see with renovation leads:
Homeowner sees a Facebook ad → clicks to your website
Looks at your “services” or “gallery” page
Leaves without submitting a form
Sees your retargeting ad on Instagram 2 days later
Clicks back and books a free quote
Without retargeting, you lose that lead forever. With it, you win the job.
4 | Retargeting Platforms (Meta vs Google Display)
Meta (Facebook & Instagram):
Best for visual reminder ads — photos of past jobs, testimonials, offers
Great for retargeting video viewers, page visitors, and Instagram engagers
Google Display & YouTube:
Shows banner or video ads across millions of sites
Great for people comparing multiple renovators or services
Bonus: We often run both platforms in sync to cover more touchpoints.
5 | Real-World Examples from Our Campaigns
Custom Resurfacing:
Retargeting campaign turned back 3 lost leads into resurfacing jobs in 3 weeksLux Remedial Developments:
Booked 2 extra consultations per week after adding a retargeting sequenceTipTopBathrooms:
31% of all booked jobs in one month came from retargeting ads — not cold traffic
6 | What Does Retargeting Cost?
The good news: retargeting is cheaper than cold traffic.
Budget Guidelines:
$5–$10/day is enough for a strong retargeting campaign
Pair it with your main campaign for full coverage
Custom audiences under 10,000 work well for local areas
7 | ROI You Can Expect from Retargeting
Based on campaign data and industry averages:
2–5x ROAS is common from retargeting alone
These are warm leads — conversions are higher, costs are lower
Retargeting often accounts for 20–40% of total monthly bookings for our clients
Bottom line: if you're not retargeting, you're leaving jobs on the table.
8 | Free Download: Retargeting Readiness Checklist
Want to make sure you’re ready to retarget?
This free 6-point checklist shows you exactly what you need to start — from pixel setup to creative examples.
➡️ Download the Checklist (Coming soon — or link to PDF opt-in once designed)
9 | FAQs: Everything Renovators Ask About Retargeting
Do I need a website to retarget people?
Not necessarily. You can retarget people who’ve clicked your ad, watched your video, or visited your Facebook page.
Is it annoying to users?
Not when done right. We use frequency caps and high-quality creative so your ads feel helpful, not spammy.
What if I don’t have a big audience yet?
That’s fine — we can build warm audiences over time and retarget based on video views, page visits, or form submissions.
How long should I run retargeting ads?
Ongoing. As long as you’re getting traffic or leads, retargeting should be part of your system.
10 | Ready to Stop Losing Warm Leads?
If you’re already getting traffic — even just a few hundred visitors a month — then retargeting is the next step. Let us show you how to turn more of that attention into booked quotes.
Final Word from Aaron
You’ve already done the hard part — getting people to notice your business. Now it’s time to convert more of them into actual paying clients. Retargeting isn’t a trick — it’s a system that works when done right. If you’re ready to turn missed opportunities into measurable results, let’s talk.
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Disclaimer: This blog provides general information and does not constitute business or financial advice. Always consider your business goals and speak with a qualified professional before making decisions.
