Why Paid Ads Are the Fastest Way to Grow Your Renovation Business
Last updated: 31 July 2025
Written by Brady Palm | Senior Digital Strategist, Reno Launch
Helping renovation businesses attract qualified leads and book more jobs with proven, stress-free digital marketing systems — no guesswork, no wasted ad spend.
Why This Guide Exists
If you're running a renovation business in Australia and want more jobs without waiting for referrals, this guide is for you. Most tradies rely on word of mouth — and while that's great when it happens, it's not scalable or predictable.
We’ve written this blog because too many renovators waste time on outdated strategies, overpriced directories, or "boosted posts" that do nothing. Instead, we’ll show you why paid ads — done right — are the fastest way to get more qualified leads, booked jobs, and reliable income, without chasing tire kickers.
If you’re ready to let go of the guesswork, we can handle everything for you — from ad design to targeting, automation and CRM setup.
The Reno Launch Process: What We Do
We make digital marketing simple and effective for renovators. Here’s what we take off your plate:
Ad Design & Targeting – High-converting ads that reach the right people
CRM & Automation – Every lead tracked, tagged, and followed up automatically
Qualification & Booking – Leads are pre-qualified and added straight to your calendar
Optimisation & Reporting – Weekly campaign tweaks to get better results
You just show up, quote, and close the deal.
Table of Contents
What Are Paid Ads & Why Should Renovators Use Them?
Why Most Tradies Rely Too Heavily on Word of Mouth
Facebook vs Google Ads — Where Should You Start?
What a Paid Ads Funnel Looks Like (Real Example)
Results from Our Renovation Clients
What Budget You Actually Need
How Quickly Can You Expect Results?
Download: Paid Ads Setup Checklist for Renovators
FAQs: Common Paid Ads Questions
Final Word — Why Paid Ads Will Outperform Everything Else
(Skip ahead to any section that matters most.)
1 | What Are Paid Ads & Why Should Renovators Use Them?
Paid ads let you skip the line and show up in front of ideal customers right now — not just when they eventually hear about you from a mate.
Platforms like Facebook, Instagram, and Google let you target homeowners in specific suburbs, with specific interests, and at the exact moment they're looking for a service like yours.
Benefits of Paid Ads:
Instant visibility
Predictable lead flow
Total control over budget and targeting
Scalable — turn the tap up when you want more work
If done right, they’re not an expense — they’re your most profitable investment.
2 | Why Most Tradies Rely Too Heavily on Word of Mouth
Referrals are amazing — until they dry up. And let’s be honest: they always do.
Most renovators fall into this trap:
They wait for “next week’s” jobs
They don’t market consistently
They rely on Facebook groups or Gumtree listings
That’s not how you grow a real business. Paid ads fix this by turning your pipeline from passive to proactive.
3 | Facebook vs Google Ads — Where Should You Start?
We recommend a hybrid strategy — here’s why:
Facebook & Instagram
Best for discovery-based services like kitchen/bathroom renos
Lets you target by suburb, age, income, homeownership status
You can build trust with before/after photos, videos, reviews
Google Search
Great for high-intent leads (e.g., “bathroom renovator near me”)
Perfect for emergency or ready-to-hire jobs
Works best with a strong landing page
Retargeting Ads (on both) close the loop — catching people who didn’t act the first time.
4 | What a Paid Ads Funnel Looks Like (Real Example)
Here’s the exact funnel we use for our renovation clients:
Ad Creative – Strong image + headline (e.g., “Want a new kitchen? Get a free quote”)
Lead Form or Landing Page – Captures name, suburb, job type
CRM Integration – Lead enters a nurture sequence automatically
Pre-Qualification – Filters out the tyre kickers
Booking – Qualified leads can book a call straight into your calendar
Each step is trackable — no more guessing where leads came from or why they didn’t convert.
5 | Results from Our Renovation Clients
These are real numbers from real businesses:
Banana Trades – $157,000 in booked work in 67 days
Lux Remedial Developments – First job landed in 14 days
Custom Resurfacing – 14 resurfacing jobs in 5 months
TipTopBathrooms – Turned $1,340 ad spend into $25,500 revenue
These aren’t massive companies. Just smart renovators using systems.
6 | What Budget You Actually Need
You don’t need $10k/month. But you do need enough to feed the machine.
Ideal: $40/day
Minimum: $30/day
Avoid: Below $25/day (too slow to learn, weak leads)
We’ll match your ad budget to your business goals and margins — not throw spaghetti at the wall.
7 | How Quickly Can You Expect Results?
First leads: usually within 48–72 hours of launch
First job: typically within 1–3 weeks
Break-even: many clients make back their first month’s spend in booked work
It’s not magic — it’s just strategy, structure, and speed.
8 | Free Download: Paid Ads Setup Checklist
Want a simple list you can follow or give to your web developer?
Grab our Website Optimisation Checklist — covers every must-have element, from design to CTA to lead tracking.
➡️ Download the Checklist (Coming soon)
9 | FAQs: Common Paid Ads Questions
Q: What if I’ve tried ads before and they didn’t work?
You likely didn’t have the right strategy or follow-up system in place. We build everything for you.
Q: Do I need a website?
Not always. We often use high-converting landing pages that beat websites.
Q: How soon will I see results?
Many of our clients see booked jobs within 2–3 weeks — some faster.
Q: Do you guarantee results?
We guarantee the system, process, and performance. And if we don’t deliver in 14 days, we work for free until we do.
10 | Final Word — Why Paid Ads Will Outperform Everything Else
Word of mouth won’t scale. SEO takes months. Directories are overpriced.
Paid ads are the fastest, most predictable way to grow your renovation business — and when done right, they don’t cost you money. They make you money.
We build the whole thing — ads, CRM, follow-up, and bookings — so all you do is show up, quote, and close.
➡️ Ready to see if it’ll work for you? Check Your Eligibility Now
