How to Optimise Your Website to Convert More Leads
Last updated: 25 July 2025
Written by Aaron Pajar | Director, Reno Launch
Helping renovation businesses attract qualified leads and book more jobs with proven, stress-free digital marketing systems — no guesswork, no wasted ad spend.
Why This Guide Exists
Most websites built for tradies or renovators are either too basic, too slow, or focused on the wrong things — like looking "pretty" instead of converting leads. This guide is different. It cuts through the fluff and gives you clear, proven strategies to turn your website into a 24/7 sales machine.
Whether you’re running ads or just getting organic traffic, your website should do more than just look good. It should convince, convert, and help you grow. This guide shows you how.
And if you want someone to handle all the heavy lifting — from web design and copywriting to CRM and automated lead follow-up — we’re here to help.
The Reno Launch Process: What We Do
We don’t just run ads. We build websites and systems that do the selling for you.
Here’s how we support renovators across Australia:
• Conversion-Focused Web Design: Every section has a purpose — and that purpose is leads.
• Copywriting & Messaging: We write your content so it speaks directly to your ideal client.
• Speed & Mobile Optimisation: Fast, clean, and works on every screen.
• CRM & Automation: Leads are captured, tagged, and followed up instantly.
• Form Tracking & Booking Flow: See what’s working and book jobs faster.
Table of Contents
Why Your Website Matters More Than Ever
5 Reasons Your Current Site Isn’t Converting
The Non-Negotiables of a High-Converting Website
Step-by-Step: How to Optimise for Conversions
Real Client Examples (Before & After)
Website Tools We Recommend
What Budget Should You Plan For?
Free Download: Renovator Website Optimisation Checklist
FAQs About Website Optimisation
Ready to Turn Your Website Into a Lead Machine?
(Skip ahead to any section that matters most.)
1 | Why Your Website Matters More Than Ever
Today’s buyers do their research online — even if they find you through an ad. Your website is often the first impression of your business.
And if it’s slow, confusing, or hard to navigate, most people won’t stick around.
Think of your website like a silent salesperson. It should:
✅ Build trust
✅ Show proof of work
✅ Clearly explain your services
✅ Make it easy to take action
2 | 5 Reasons Your Current Site Isn’t Converting
Even if you’re getting traffic, that doesn’t mean it’s working. Here’s why most tradie websites underperform:
No Clear Call to Action: If visitors don’t know what to do next, they won’t do anything.
Poor Mobile Experience: Over 70% of traffic is mobile. If your site isn’t mobile-friendly, you’re losing leads.
Slow Load Times: Every extra second = lost trust and higher bounce rates.
Too Much Text, Not Enough Visuals: People skim. Show your work clearly.
No Trust Builders: No testimonials, guarantees, or proof you’re legit.
3 | The Non-Negotiables of a High-Converting Website
Here’s what we include in every website we build (and what you should too):
Sticky Call Button: Always visible, especially on mobile
Headline That Speaks to the Pain or Desire: e.g. “Tired of Dodgy Tradies? We Show Up, Quote, and Deliver On Time”
Photos That Show Real Work: Before/after shots, not stock images
Trust Symbols: Reviews, certifications, logos of past clients
Fast, Simple Forms: Keep it under 5 questions max
Guarantee or Risk Reversal: E.g. “We show up or you get $50 off your next job”
4 | Step-by-Step: How to Optimise for Conversions
Step 1: Run a speed test (use tools like GTMetrix or PageSpeed Insights)
Step 2: Review your homepage – does it clearly say what you do, who you help, and how to take the next step?
Step 3: Add social proof and testimonials
Step 4: Make sure your contact form is mobile-friendly
Step 5: Set up a lead magnet (free quote, downloadable guide, etc.)
Step 6: Connect your CRM so leads are tracked and followed up automatically
5 | Real Client Examples (Before & After)
Banana Trades:
Before: Slow site, unclear messaging, and no way to book online
After: Mobile-optimized with service pages, reviews, and direct booking links — result: 4x increase in quote requests in 3 monthsCustom Resurfacing:
Before: No photos, no real CTA, no form tracking
After: New web design with lead capture forms and gallery — result: 14 resurfacing jobs in 5 months
6 | Website Tools We Recommend
Squarespace / WordPress / Webflow: All great depending on your needs and budget
Hotjar: See how people are using your site
Calendly / Acuity: Easy online booking
Google Analytics: Track where leads are coming from
HighLevel (CRM): Automate your lead nurture process
7 | What Budget Should You Plan For?
Depending on the complexity and size:
Starter Website: $1,500–$2,500
Optimised Lead Gen Site with CRM + Booking: $3,000–$6,000
Ongoing Maintenance: $100–$300/month
The key is to see your website as an investment — not an expense. A well-optimized site should pay for itself within the first couple of leads.
8 | Free Download: Renovator Website Optimisation Checklist
Want a simple list you can follow or give to your web developer?
Grab our Website Optimisation Checklist — covers every must-have element, from design to CTA to lead tracking.
9 | FAQs About Website Optimisation
Do I need a new website or can I update my current one?
Often, you can refresh your existing site — as long as the platform is solid and mobile responsive.
Is Squarespace good for SEO and lead conversion?
Yes, especially with some AI tools built in. We can help you optimise the structure and settings for better performance.
How do I know if my site is converting well?
Check form submissions, click-to-call rates, and time-on-site. If you’re getting traffic but no enquiries, it’s time to optimise.
Can you build and manage it all for me?
Absolutely. We design, write, and integrate everything so you can focus on quoting and closing.
10 | Ready to Turn Your Website Into a Lead Machine?
We’ll ask a few quick questions to see if we’re a fit — no commitment, no pressure.
Final Word from Aaron
Your website shouldn’t just sit there looking pretty — it should work. At Reno Launch, we don’t just build websites, we build marketing systems that help you scale. If you’re ready to turn more clicks into clients, let’s talk.
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Disclaimer: This blog provides general information and does not constitute business or financial advice. Always consider your business goals and speak with a qualified professional before making decisions.
