Why Paid Ads Are the Fastest Way to Grow Your Renovation Business
How to Use Paid Ads to Generate Fast Traffic
Last updated: 12 April 2025Introduction: Why You Should Use Paid Ads to Generate Traffic
Word of mouth is great—but let’s face it, it’s slow and unpredictable.
If you’re serious about scaling your renovation business, waiting around for referrals isn’t enough. You need a system that brings in leads consistently, so you can focus on quoting and closing jobs, not chasing new work.
In this post, we’ll break down exactly why paid advertising (on platforms like Facebook, Instagram, and Google) is the fastest and most reliable way to grow—and how to get it working for your business.
Why Relying Only on Word of Mouth or Organic Reach Isn’t Enough
Yes, referrals are powerful—but they’re also inconsistent. One month you might be flooded with enquiries, the next? Crickets.
The problem is:
You have no control over when or where leads come from
It’s difficult to scale or grow predictably
You can’t turn it on or off based on your workload or goals
That’s why paid ads are a game-changer—they give you control over your lead flow.
What Makes Paid Ads So Effective for Renovators?
Paid ads allow you to get in front of the right people at the right time, in the exact suburbs you want to work in.
Here’s what makes them so powerful:
✅ Instant visibility to people actively researching or ready to renovate
✅ Ability to target by location, interest, age, income, and more
✅ Scalability—turn the budget up when you want more jobs, pause when you’re booked
✅ Measurable results (you can track every dollar you spend)
✅ Test and improve your messaging based on real-time data
Whether it’s Facebook/Instagram ads or Google Search ads, paid marketing puts your business in front of people looking to hire now.
How Paid Ads Create a “Leads on Tap” System
Imagine this: You spend $50 a day on ads, and that brings in 4–5 qualified leads. Out of those, you quote 3 and close 1. You’ve just made $5,000+ from a $50 investment.
That’s what we help our clients do every day.
A good ad campaign includes:
Eye-catching creative (images/videos of your work)
Clear and compelling offer (“Free quote” or “New kitchen in 3 weeks”)
A landing page or lead form that captures details
Automated follow-up to book the appointment fast
Real Example: How One Renovator Booked 40 Quotes in 60 Days
We worked with a resurfacing company that was doing well, but growth had hit a ceiling.
After setting up a targeted Facebook and Google ad strategy, here’s what happened:
40 qualified quote requests came in within 60 days
Ads reached over 50,000 people in their local area
They hired another full-time installer to handle the extra work
They didn’t change their business—just the way they got in front of customers.
What About Budget? (You Don’t Need to Spend Thousands)
One of the biggest myths is that you need a huge budget to get results. In reality, we’ve helped renovators start seeing leads with as little as $30–50/day.
It’s all about smart targeting, good messaging, and a system that converts.
Final Thoughts: Paid Ads Put You in Control of Your Growth
If you want consistent jobs, booked weeks in advance, and control over your pipeline—paid ads are the fastest way to get there.
At Reno Launch, we help renovation companies build lead-generation systems using proven ad strategies on Meta and Google. We handle the setup, targeting, creative, and optimization—so you can focus on quoting and closing.
Ready to Start Generating More Leads?
You don’t need to guess what works or waste money testing. Let us set up a proven system so you can focus on quoting and closing.
📩 Click below to start your quick application, or give us a call for a no-pressure chat.
